Despite the availability of numerous mental wellness apps, support groups, and professional services, 77% of college students still report struggling with their mental health. Even more concerning, fewer than half engage with the available resources, and some tools have engagement rates as low as 0.5%.
Participants will be tasked with developing a solution that improves student mental health on college campuses while retaining engagement. This solution can be based on the scalability of any resource—an app, a product, a service, a social initiative, or even a shared creative expression. The goal is not only to provide support but also to track engagement and outcomes to demonstrate effectiveness.
The global mental health app market is booming, with projected growth from $5.2 billion in 2023 to $13.3 billion by 2028 at a CAGR of 16.63. This surge is fueled by increasing mental health awareness, smartphone adoption, and the urgent need for accessible support solutions, particularly among college students.